Transforming Fleet Safety at Cappagh Browne with Samsara

Introduction

At Cappagh Browne, safety isn’t just a priority—it’s in our DNA. Every journey, every vehicle, and every driver plays a vital role in protecting our workforce, customers, and communities. In 2024, we set out to elevate fleet safety, reduce risk, and embed a safety-first culture across our operations. By leveraging Samsara’s telematics and AI-powered technology, we moved from reactive responses to proactive risk management—and the results speak for themselves.

Driving Safer Roads: Our 2024 Safety Milestones

Our goal was clear: zero driver fatalities or serious injuries, alongside a significant reduction in at-fault accidents and dangerous driving behaviours. Compared to 2023, we achieved:

88% reduction in at-fault accidents
95% drop in high-risk driving incidents
Speeding safety scores improved from 8/100 to 76/100

This transformation was only possible through the right mix of technology, training, and leadership. By integrating Samsara’s fleet management solutions, we built a data-driven safety programme that helps prevent incidents before they happen.

How We Transformed Fleet Safety

Engaging Drivers with Transparency
To ensure driver buy-in, we introduced Samsara dashcams and vehicle monitoring with full transparency. Every driver received a clear briefing on how the system worked, including data privacy policies and its role in supporting—not penalising—drivers. Safety presentations at every depot reinforced this message, emphasising protection over punishment.
Proactive Monitoring & Coaching
With Samsara’s real-time alerts, we can immediately intervene on risky behaviours such as harsh braking and speeding. Weekly health and safety meetings help us assess trends, provide targeted coaching, and ensure continuous improvement.
Data-Driven Efficiency & Sustainability
Beyond safety, Samsara’s insights have reduced fuel waste, minimised vehicle wear, and optimised route planning. As a result, our fleet is not only safer but also more cost-effective and sustainable.

Real-World Impact: A Case Study

One of the biggest advantages of Samsara has been protecting our drivers in real time. When Jess Duhigg was involved in a crash, Samsara’s instant alert system allowed us to:

Check on her well-being immediately
Dispatch vehicle recovery assistance within minutes
Use dashcam footage to confirm she was not at fault

Not only did this provide Jess with immediate reassurance, but it also prevented a false claim and gave us valuable insights to help other drivers anticipate road hazards.

What Our Team Says

Jeff Birtwhistle, Managing Director at Cappagh Browne, highlights the impact of Samsara on our operations:

“Samsara has been a vital part of our journey towards a safer, more efficient, and data-driven operation. The ability to monitor our fleet in real time, proactively coach drivers, and streamline asset management has transformed how we work. By integrating Samsara across our business, we’ve not only improved safety and reduced risks but also created a more connected and accountable workforce. This technology is driving real change, and we are committed to building on these successes as we continue to grow.”

Aves Bellamy, Framework Plant & Transport Manager, echoes this sentiment:

“Samsara has transformed our operations, enhancing driver safety, visibility, and efficiency. Automating HGV driver hours tracking with AI saves us a lot of time by streamlining monitoring and compliance reporting.”

The Road Ahead

By embracing technology, coaching, and data-driven decision-making, Cappagh Browne has transformed fleet safety. Fewer accidents, more engaged drivers, and a culture where safety comes first—this is just the beginning.

Category: News, Technology